Gain access to the latest DTC performance data on Commerce7 with our exclusive Data Book! Download Now
3 Key Takeaways from Commerce7's 2023 Data Book
Apr 3, 2024Commerce7 Team
2023 was an economically challenging year for many consumers, which was reflected by a 1.66% decrease in total sales across all DTC channels compared to 2022. Despite this dip, there were notable positive trends seen within all sales channels, highlighting opportunities for growth and optimization. In this blog post, we'll explore some of the key takeaways from this year's Data Book, focusing on three fundamental sales channels: clubs, ecommerce, and the tasting room.
Reaching New Audiences and Building Trust through Influencer Marketing
Feb 8, 2023Margaret St. John
Influencer marketing has become an increasingly popular strategy for businesses in the wine industry. By partnering with social media influencers, wineries and wine brands can reach new audiences and build trust with potential customers.
5 Ways to Increase Conversions in January: Keep Sales Soaring after the Holidays
Jan 4, 2023Sonja Ringo
The holiday season can be an incredibly busy and lucrative time of year for wineries. Then, January inevitably arrives and with it, a historically more stagnant time of year when it comes to e-commerce and retail sales. So, how can you maintain your holiday sales momentum when the “January slump” is upon you? This guide shares tips and tricks to help you connect with and reward your customers, to encourage them to keep coming back throughout the slower months.
8 Email Marketing Best Practices that Drive Sales
Nov 16, 2022Karen Urquhart
Email marketing should be a staple in every brand's toolkit. It might not be the newest, most exciting form of marketing, but it works! When done right, email marketing can help grow engagement and drive between 20-30% of your total revenue. If you’re just starting out with email marketing, or are looking to fine tune your skills, this article outlines eight best practices you should follow to optimize your emails and create your most lucrative campaigns yet.
Email Marketing 101: Best Practice Checklist
Mar 10, 2021Kaitlin Stratis
When email marketing is done correctly, it should account for nearly 20-30% of wineries revenue. While email marketing is a traditional channel, it outperforms social media and search engines.
How to Keep Your Customers for the Long Haul
Feb 18, 2021Kaitlin Stratis
For many businesses, it’s common for customer retention to take a back seat to customer acquisition. While customer acquisition will always be important, it is critical that wineries pay attention to their existing customers and ensure they are satisfied in order to create loyal customers and members.
Ready to create better shopping experiences?
See Commerce7 firsthand by scheduling a demo with our team.
Schedule a DemoGet the latest news and tips
Join our email list to get updates on all things Commerce7 delivered to your inbox.