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3 Key Takeaways from Commerce7's 2023 Data Book
Apr 3, 2024Commerce7 Team
2023 was an economically challenging year for many consumers, which was reflected by a 1.66% decrease in total sales across all DTC channels compared to 2022. Despite this dip, there were notable positive trends seen within all sales channels, highlighting opportunities for growth and optimization. In this blog post, we'll explore some of the key takeaways from this year's Data Book, focusing on three fundamental sales channels: clubs, ecommerce, and the tasting room.
Why Increasing your Online Sales Starts in the Tasting Room
Feb 8, 2024Karen Urquhart
So, you've crafted an amazing tasting room experience – but what if we told you that the key to boosting your online sales lies in a simple step you might be missing in your tasting room? Capturing customer emails is a key step in maintaining the connection and ensuring that the initial investment you made in creating an exceptional tasting room experience continues to pay off. By capturing those emails, you gain a direct channel to re-engage with customers after they've left, keeping your brand on their radar and encouraging them to continue their journey with your wines online.
Creating Memorable Online Shopping Experiences Through Brand Tone of Voice
Nov 16, 2023Karen Urquhart
Consistent and compelling branding establishes a memorable and relatable presence, creating an emotional connection with your target audience. In a world with thousands of online stores and an overwhelming array of choices, establishing a brand that resonates is more than just a trend—it's a strategic imperative. From your brand name and logo to the images, design, color scheme, and typography – each brand element plays a crucial role. However, in this blog, we’re going to dive deeper into the often overlooked, but incredibly impactful brand element: Tone of voice.
One Simple Strategy That Will Increase Your Online Sales
Oct 3, 2023Karen Urquhart
When you visit a winery, it's not just about tasting amazing wines; it's about immersing yourself in an unforgettable experience. You take in all of the amazing aromas, soak in the beautiful views of the vineyards, and enjoy the personalized attention that leaves a lasting impression. In the world of wine, the customer experience is everything; it's what makes a winery truly memorable. Now, as you step into the world of e-commerce, you should be asking yourself: why should the online customer experience be any different? In this blog, we'll explore how you can increase your online sales through personalization by mirroring the exceptional experiences your customers enjoy at your winery on your website.
Insights to Impact: Leveraging Data-Driven Insights for Long-Term Success
Mar 8, 2023Commerce7 Team
If you're a winery owner or manager, you know that growing your business and increasing sales is no easy feat. That's why it's important to stay on top of the latest market trends, statistics, and insights into direct-to-consumer performance. With more and more consumers looking to purchase wine directly from producers, using a data-driven approach to optimize your DTC performance and meet customer preferences is crucial for continued success in the wine industry.
Commerce7's Guide to a Successful Black Friday
Nov 2, 2022Karen Urquhart
Black Friday is one of the busiest shopping days of the year, with American consumers spending $8.9 billion online in 2021, and it's crucial that retailers take the necessary steps to make sure they are prepared. For many businesses, Black Friday planning started months ago, but if last minute planning is more your style, here’s your guide to creating an efficient and effective strategy for a successful Black Friday.
4 Last-Minute Strategies to Optimize Your Sales This Holiday Season
Oct 19, 2022Karen Urquhart
If you haven’t already started planning your holiday eCommerce strategy, or you’re looking to add a little something extra to help you stand out from your competitors, here are four quick and easy to implement strategies to maximize your wine sales this holiday season.
Head Into the Holiday Season With Visual Assets That Sell More Wine
Sep 28, 2022Outshinery
In an e-commerce setting, photos influence buying decisions more than any other factor. Are you putting forth your brand’s best look for online wine shoppers?
Increase Your Sales and Improve the Customer Experience with Flat Rate Shipping
Jul 29, 2022Karen Urquhart
When it comes to running a business, finding a shipping method to get your products to your customers that is appealing, convenient and cost efficient can be a challenge. It's important to meet that challenge however, because shipping is a crucial part of the customer experience. While there is no universal shipping strategy that works for every business across the board, flat rate shipping can increase your sales and make your shipping expenses easy to manage, all while making the process of checking out online hassle-free for your customers.
Mobile Payments: What Are They and How Do They Benefit Your Business?
Jun 18, 2022Karen Urquhart
The way we shop is changing. Consumers are continuing to move away from the traditional wallet and opting for more user-friendly payment options; and that is exactly what mobile payments provide.
4 Ways to Avoid Abandoned Carts
Aug 5, 2021Kaitlin Stratis
It’s a challenge that every online brand faces and is nearly impossible to avoid, abandoned carts. With an unlimited choice in today’s online world, businesses selling online understand the struggle of shoppers filling their carts, and leaving the site without a purchase.
Guest Post: Ecommerce Insights for Wineries
Jul 15, 2021Elizabeth Strickert
What does the ecommerce landscape look like for wineries in 2021? It’s easy to assume that the increase in alcohol ecommerce activity during COVID-19 was solely due to the pandemic, but the data suggest otherwise. Ekos explores ecommerce insights for wineries in 2021 & beyond.
5 Ways Wineries Can Become More Customer Centric Online
Dec 3, 2020Kaitlin Stratis
In the tasting room, your customer is often on vacation, relaxed, wanting to learn more about your story, and tasting your wine. However, that same customer isn’t coming to your website for the same experience and story. Instead, they are there to make a reservation, make a purchase, or edit their wine club.
Ecommerce is on the Rise - How to Evolve Your Online Presence
Nov 19, 2020Kaitlin Stratis
The wine industry has been forced to navigate and prepare for what’s next in order to grow sales. Getting online is a great start, but with anticipated growth in this channel, it’s crucial wineries position themselves correctly in order to meet consumer demand and capitalize on the huge growth in ecommerce sales the industry is seeing.
3 Shipping Rate Tips to Avoid Abandoned Carts
Jun 24, 2020Matt Gemmell
If there’s one challenge common to every industry selling online, it’s abandoned carts. Read 3 quick tips to avoid abandoned carts.
What a High-Converting Wine Product Page Looks Like
May 19, 2020Lucas Machado
When you’re walking through the mall, you see nice, great looking showcases with “featured” products. These showcases have nice decorations, sometimes price tags at the bottom of the pieces, and good lighting to better call your attention to the products they display.
Why You Should Sell Wine Online
Feb 12, 2020Lucas Machado
4 Reasons to Sell Wine Online with Direct to Consumer (DTC) Wine Software
Signs Your Wine DTC Software is Stuck in 2009
Jan 8, 2020Andrew Kamphuis
Happy New Year!!! Its 2019. Is your Wine DTC software still operating like its 2009?
How Digital Wallets Increase Mobile Conversion
Dec 18, 2019Zach Kamphuis
Mobile wallets such as Apple Pay, Alipay, and Google Pay allow a customer to execute a 1-Click Checkout.
Faster Site = Higher Conversion Rate
Nov 13, 2019Zach Kamphuis
53% of all mobile site visits leave a page that doesn’t load in 3 seconds. If your website is not fast, you are losing sales.
Personalization: Creepy or Customer Centric?
Oct 16, 2019Zach Kamphuis
Digital transformations are not simply about integrating new technology. They’re about creating and providing new value to customers through technology.
Merchandising Your Product Pages Like It's 2018
Nov 14, 2018Andrew Kamphuis
Retailers have been merchandising their store aisles for years. A lot of thought goes into the location, display, and placement of products.
Why is a Great Online Experience Important, and What Does it Look Like?
Aug 15, 2018Zach Kamphuis
The online customer experience you provide is more important now than it has ever been before.
The Crawl, Walk, Run Guide to International Shipping
Mar 14, 2018Andrew Kamphuis
International customers represent one of the biggest, if not the biggest DTC growth opportunity for wineries.
What is Customer Centric Commerce?
Feb 14, 2018Andrew Kamphuis
Customer centric commerce is about creating a positive customer experience to drive repeat business, customer loyalty and profits.
Improving the Wine Ecommerce Experience
Jan 17, 2018Andrew Kamphuis
When you sit down to build a new website do you consider the needs of your customers?
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