Loyalty Point Automations

Loyalty Point Automations turns native Commerce7 Loyalty into a set-it-and-forget-it rewards engine. Configure a few rules once, and the app automatically posts loyalty transactions for the moments that matter most to your wine club members—joining a club, their birthday, every club anniversary, and subscribing to your newsletter.

Why wineries choose Loyalty Point Automations

• Built on native Commerce7 Loyalty — No separate points ledger to reconcile. The app posts standard Manual loyalty transactions directly into the Loyalty program you already run in Commerce7.
• First club join bonus — Award points the first time a customer ever joins a club. Set a default amount or configure different amounts per club. Switching or rejoining a club never triggers a duplicate award.
• Birthday rewards — Once per customer, per calendar year, based on their Commerce7 birth date—evaluated in your winery's own timezone (pulled automatically from your Commerce7 account settings).
• Club anniversary tenure ladder — Reward loyalty over time. Configure points by tenure year (year 1, year 2, year 3…) with the final rung repeating for every year after. Optional per-club ladders let flagship clubs pay out differently than entry-level clubs.
• Newsletter signup bonus — Award points once, ever, when a customer subscribes to marketing email. Choose whether to award your existing subscriber base retroactively or start future-only.
• Optional loyalty tier modifiers — Layer in bonus points or multipliers by Commerce7 loyalty tier on any rule, so your top-tier members earn more from every automation.
• Idempotent by design — Every award is tracked so customers are never double-paid, even across retries, webhook replays, or backfills.
• Native Commerce7 Admin settings — Turn rules on, set point values, edit the anniversary ladder, and manage club/tier overrides from a settings panel inside Commerce7—no external dashboard to log into.

Four automations, one settings screen

• First club join — Once per customer, ever. Default points plus optional per-club amounts.
• Birthday — Once per customer, per calendar year, using your account's timezone.
• Club anniversary — Tenure-based ladder (year 1, 2, 3…∞) with optional per-club overrides; pays out on the next anniversary after the rule is enabled.
• Newsletter subscribe — Once ever, with a choice to backfill existing subscribers or start future-only.

Safety rails built in

Loyalty Point Automations checks that native Commerce7 Loyalty is active before posting any award, and shows a clear status banner in settings if it isn't. Every automation respects an "armed at" date, so enabling a rule never retroactively pays out past anniversaries or birthdays—only what happens going forward.