Resources

Migrating to a new DTC platform can feel daunting, but delaying or choosing the wrong one can cost wineries far more in the long run. Drawing on PATEL Napa Valley’s experience, this article outlines five key questions to guide a successful migration: identify the real problem you’re solving, understand how much of the migration your team must handle, confirm seamless integrations with existing tools, evaluate post-launch support and updates, and consider the true cost of standing still. With clear priorities, structured onboarding, and reliable support, wineries can turn migration from a disruption into an investment in long-term growth and efficiency.

In our most recent Free Training Friday, we focused on one thing: helping wineries convert holiday browsers into buyers. With peak shopping season approaching, this session was all about small, actionable tweaks you can make right now to ensure your site is ready when customers start searching for gifts.

2023 was an economically challenging year for many consumers, which was reflected by a 1.66% decrease in total sales across all DTC channels compared to 2022. Despite this dip, there were notable positive trends seen within all sales channels, highlighting opportunities for growth and optimization. Through our 2023 Data Book, “The Data That’s Changing Winery DTC”, our team examines the trends, statistics, and key insights we’ve found through analyzing our aggregate data across our 1,700+ winery client base.

"The Data That's Changing Wine DTC" is an invaluable resource for winery owners, marketers, and anyone involved in DTC operations, offering a comprehensive overview of the latest trends and statistics in wine DTC sales.