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Tips and tricks for selling DTC and working with the Commerce7 tools.

2023 Data Book.
Resource
Annual Data Report

A look into the trends, stats, and key insights that defined 2023 and will define winery DTC for years to come.

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Know Your Customers, Sell More Wine

It’s no secret that customers are more likely to buy when the experience feels personal. Whether it’s being greeted by name, receiving a birthday discount, or being offered wines that actually match their taste, these moments add up. When wineries know their customers and act on that knowledge, they create stronger relationships, drive more sales, and build lasting loyalty.

By Karen Urquhart
Introducing POS Insights: Give Your Tasting Room Staff the Power of Personalization

Great wine brings people in, but a great experience keeps them coming back. Every guest who walks into your tasting room wants to feel special, whether it’s their first visit or their fiftieth. That’s where Customer Insights comes in. This new feature on Commerce7’s POS gives your team instant access to key customer details, helping them create more meaningful connections and drive more sales with less effort.

By Karen Urquhart
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document2Articles

2023 Data Book: The Data That's Changing Winery DTC

2023 was an economically challenging year for many consumers, which was reflected by a 1.66% decrease in total sales across all DTC channels compared to 2022. Despite this dip, there were notable positive trends seen within all sales channels, highlighting opportunities for growth and optimization. Through our 2023 Data Book, “The Data That’s Changing Winery DTC”, our team examines the trends, statistics, and key insights we’ve found through analyzing our aggregate data across our 1,700+ winery client base.

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