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Google Tag Manager
Transform your website analytics and data tracking setup in minutes! The most robust Google Tag Manager container available for Commerce7 wineries. No coding, no headaches, just powerful analytics. Brought to you by the data experts at 5forests.
Install App
Description
Stop Wrestling with GTM. Start Getting Reliable Tracking in Minutes.
Managing Google Tag Manager for Commerce7 stores shouldn’t require a developer, custom containers, or hours of setup. The Commerce7 Google Tag Manager app automates your entire GTM workflow — from container creation to tag configuration and ongoing maintenance.
Built by URSA6 and 5forests, this app is designed specifically for wineries and agencies that want accurate conversion tracking without technical complexity.
How It Works
Instead of starting from scratch, the app creates a dedicated GTM container for your store and deploys a proven, winery-specific tracking template:
- Automatic GTM container creation for every Commerce7 tenant
- Preconfigured events for ecommerce, clubs, and reservations checkout funnels
- Standardized event names and parameters for clean reporting
- Safe defaults — nothing fires until you enable it
- Automatic syncing when your Commerce7 settings change
Supported Tracking Services
- Google Analytics 4 – Complete website analytics including ecommerce, club, and reservation funnel tracking with user ID tracking support.
- Meta (Facebook / Instagram) – Client-side tracking for product views, add-to-cart, purchases, club signups, and reservations with advanced matching support.
- Google Ads – Native GTM conversion tags for purchases, club signups, and reservations. No GA4 bridge required.
- Klaviyo – Onsite tracking with enriched customer identification for better segmentation and targeting.
- RedChirp – One-click enablement of the RedChirp chat widget.
- Accessible Web – Add the RAMP accessibility scanner and hub using your Accessible Web API key.
Advanced Winery-Specific Features
- Complete funnel tracking for:
- Ecommerce purchases
- Wine club signups
- Reservations
- Conversion value controls – Assign custom values to:
- Each wine club
- Each reservation type
Ideal for reporting ROI on zero-dollar reservations or expected "LTV" club revenue.
- User identification – Name, email, or user ID tracking for enhanced attribution where supported.
- Template-based architecture – Tags, triggers, and variables are deployed from a centrally maintained master template managed by 5forests.
- (Coming soon) Google Consent Mode (Basic & Advanced) with support for GDPR/CCPA workflows, including Termageddon integration.
Simple Controls for Non-Technical Teams
- Single dashboard to enable or disable services
- Paste in your IDs or API keys
- Save settings and publish instantly
- No GTM expertise required
Who This Is For
- Wineries that want accurate tracking without agency retainers or technical setup.
- Agencies managing multiple Commerce7 tenants who need consistent tracking across clients.
- Developers who don’t want to deploy, test, iterate, and maintain GTM containers long-term.
- Marketing teams who depend on clean conversion data.
Why It Matters
What used to take hours of container configuration, testing, and debugging now takes minutes. Updates that previously required developer time now happen automatically. Tracking setups that were error-prone are now standardized and repeatable.
This is not just a GTM installer. It is a production-ready tracking system built specifically for Commerce7 wineries.
Custom Tracker Support
Need additional tracking tags or custom events? Our app fully supports custom tags, installed by the marketing experts at 5forests. Contact Michael Bourne at michael@ursa6.com for more information.
