Commerce7 has welcomed 400+ wineries since acquiring WineDirect's SaaS division. Ready to migrate?
Karen Urquhart 6 min
Aug 11, 2025Running a winery means you’re juggling a lot, from pouring tastings to packing shipments to managing club releases. So it’s no surprise that some of Commerce7’s most powerful tools often fly under the radar.
In a recent Free Training Friday session, we highlighted some of Commerce7’s most powerful features that often fly under the radar. Many are simple to set up, widely underused, and capable of making a real impact. If you didn’t catch the session, here’s a quick rundown of what you might be missing.
If you're still showing the same homepage to every visitor, you're missing one of the most powerful features Commerce7 has to offer.
With personalizations, you can tailor banners, product collections, and messages based on who the customer is, whether it’s their birthday, their club status, or their past purchase behavior. It’s the kind of personalized experience customers have come to expect from companies like Netflix and Amazon, and it’s built right into your admin.
The best part? Once it's set up, it runs in the background, quietly improving conversion rates without any manual work. And yet, many wineries still haven’t turned it on.
Smart nudges at checkout can go a long way. That’s where Cart Carrots come in.
These messages appear in the cart based on what the customer is doing, encouraging them to add one more bottle for free shipping, hit a discount threshold, or unlock a gift. You’ve probably seen them on big ecommerce sites, but many wineries don’t realize they can enable the same functionality in just a few clicks.
Only about 35% of Commerce7 users are using Cart Carrots right now, which means there’s a lot of untapped potential sitting in the cart.
If you’re not following up with customers who abandon their cart or drop off during a club signup, you’re likely leaving money on the table.
Commerce7 gives you tools to identify and contact these customers manually, or you can automate the follow-up with integrations like Klaviyo, Mailchimp, or the Abandoned Cart app. This applies to both ecommerce and club workflows, and it works.
Recovery emails don’t need to be complicated to be effective. They just need to happen.
Personal Collections might be one of the quietest features in Commerce7 and also one of the most valuable.
They let you automatically recommend wines to customers based on their individual purchase history. There’s no manual tagging and no need to build custom segments. Just drop a Personal Collection into a personalization block on your homepage or club page and let it do the work for you.
If you're looking for a way to increase repeat purchases and average order value without adding complexity, this is a great place to start.
When most people hear "allocations," they think of library releases and ultra-limited wines. But this feature can do so much more.
Allocations can be used for early access to new vintages, top-performing SKUs, or even wines that just scored big in the press. You can create a sense of exclusivity without limiting yourself to high-end releases.
Despite its flexibility, only 21% of Commerce7 users have enabled allocations. If you’ve been underutilizing this tool, it might be time to rethink how you're building excitement and urgency around your products.
Bundles are often seen as a holiday feature, but they’re just as effective the rest of the year.
Think beyond gift sets. You can use bundles to introduce customers to your wine style (a “starter pack”), create seasonal samplers, or pair wine with merch for a higher perceived value. Commerce7 automatically handles the tax calculation based on what's inside, so setup is simple.
It’s a great way to package an experience, not just a product.
Fewer clicks at checkout usually means more completed orders.
Enabling Google login lets your customers breeze through account creation or sign-in with credentials they already use. It's easy to set up, improves conversion rates, and helps reduce duplicate records in your CRM.
It's one of those features that takes five minutes to turn on but pays off over time.
Mobile traffic is climbing, but mobile conversion rates don’t always follow. If that sounds familiar, enabling Apple Pay and Google Pay might help close the gap.
Both payment options allow customers to check out with a single click, especially on mobile devices. They’re available through Fullsteam and Stripe and are becoming standard expectations for online shoppers.
If mobile conversions are lagging, this is a fast, low-effort fix.
Gift cards are a no-brainer during the holidays, but they’re just as valuable throughout the year.
You can sell them as digital or physical options, run flash promotions, or even use them as incentives in customer winback campaigns. Plus, they’re easy to set up and Commerce7 has a full training course to walk you through the process.
The key is getting ahead of the season, not scrambling to launch gift cards in December.
Too often, tasting room interactions start with the wine. But what if your staff started with the customer?
With Commerce7’s POS Customer Insights, they can. From lifetime value to recent orders to club status, this feature gives your team the context they need to personalize every interaction and make better recommendations on the spot.
It’s a simple shift that turns your tasting room from transactional to relationship-driven.
Giving members more control might feel risky, but in practice, it builds trust and reduces churn.
Letting members skip a shipment lowers cancellations. Letting them customize increases order value. Even allowing online cancellation can improve signups, because it lowers the perceived commitment.
These options are available in Commerce7 by default, but not all wineries lean into them. Flexibility isn’t the enemy of retention. It’s often the key to it.
You don’t need to implement all of these overnight. Start with one, whether it’s enabling mobile wallets, turning on cart carrots, or testing a personalized homepage.
Every small improvement adds up. And the wineries that focus on making things easier and more personal for their customers tend to see the biggest results.
See Commerce7 firsthand by scheduling a demo with our team.
Schedule a Demo